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Jury and Awards
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“iida 2010 ” Jury
 
Gabriele Pezzini
Designer, Hermes Design Director, Italy

Currently the design director of the French luxury brand Hermes,
Gabriele Pezzini was interested in creating experimental products while he majored in industrial
design in Florence.
After graduating from school, he started work at a French company Alibert and created
numerous important designs.

With his personal work studio in Milan, Gabriele Pezzini works with various businesses from various areas of work,
and develops numerous design projects. Most of his projects consisted of studying the interaction
between the object and the people that used the object, and his creations and designs that came
from this he opened? Created? A whole new language and meaning for those objects.
Giving seminars in design schools many countries, like the United States, France, Italy and other countries,
http://www.gabriele-pezzini.com
 
Edward Barber & Jay Osgerby
Barberosgerby Co-founder, Designers, UK
Edward Barber and Jay Osgerby both studied architecture at the London Royal College
of Art and founded their company Barberosgerby in 1996.
Their first product, the Loop Table, was a great success and they continue to actively work
with world-renowned producers.
Some of their main works were the Levi’s Engineer jeans, Coca Cola drink bottle,
and Stella McCartney’s first Manhattan store design. Recently Edward and Jay worked with companies like Magis,
Authentics, Benini, and Swarovski.
Thanks to hard work and successful projects like mentioned aforehand, they now have permanent collections
in both the London Victoria Albert Museum and the New York Metropolitan Museum.
http://www.barberosgerby.com
 
Jill Fehrenbacher
Inhabitat Founder and Editor in Chief, USA
Jill Fehrenbacher is the founder of Inhabitat.com which introduces design-related technology
like housing, furniture, and architecture and innovative lifestyles.
In 2005, Jill wanted to find a way to improve the environment through her search for
eco-friendly yet high-tech designs, and eventually the concept for inhabitat became
green designs and designs that will be still sustainable in the future.
Outside of inhabitat, Jill is a freelance green designer and spreads green designs as a green design consultant.
http://www.inhabitat.com/about/
 
Oki Sato
Nendo, Designers, Japan
Oki Sato, who majored in Architecture at Waseda University, founded his design company
Nendo in 2002 and now has offices in both Tokyo and Milan.
Because Nendo means mud or dirt in Japanese Nendo seeks freedom and versatility
in their designs. Through Nendo, Oki Sato explores not only areas such as architecture,
interior design, furniture and lighting, but also does his part in menitoring the future
generation of designers by teaching students at Showa Women’s University and Kuwasawa School of Design.
In 2006, Sato was included in the top 100 Most Respectable Japanese, and in 2007 the Top 100 Small Businesses.
Oki Sato is recognized by his participation in world events like Mueble Paris, and the Milan Furniture Fair.
http://www.nendo.jp/en/profile/
 
Birgit Lohmann
Co-founder and Chief-editor of Designboom, Italy
Birgit Lohmann is the co-founder and chief editor of the site Designboom
where design-related news from all over the world is posted daily.
After founding Designboom in 1999, Brigit worked with all things design and successfully
developed Designboom into the largest design portalsite in the world.
She has worked with famous Italian designers and architects as their product development

manager,and currently works at international auctions and verifications, and is recognized as an authority
in the design field. She alsoparticipates in international exhibitions, seminars, and educational
programs sponsored by world famous design universities and organizations.

http://www.designboom.com
 
Soon-Jong Lee
Professor at Design Dept, Seoul National University
Soon-Jong Lee has worked as an industrial designer and design exhibition planner
for many years, and now is a professor at Seoul National University and fervently works
on his research on design. Soon-Jong Lee was invited to be the Executive Director
of the Gwangju Biennale in 2005, and in 2001 served as the overall planner of the Seoul
Competition Program of the International Council of Graphic Design Association (ICSID).
Soon-Jong Lee tried and worked hard for integrated research in design.
And in 2002, he established the Korea Design Research Center and with the exchange and spread of knowledge
of design created a network between companies, research, and politics for industrialstimulation through design.
In 2007 and 2009, he was the Chief Administrator of the 21st Century Design Forum, the President of the Korean
Design Association, and the Vice-President of the Korean Industrial Designers Association. Currently he is working
as the Head of Research for the KoreanIndustrial Design Research Institute, the Project Director of Brain Korea 21
(bk21) Design Culture, and the Director of Finance at the International Association of Societies of Design Research (IASDR).
 
 
Sang-Soo Ahn
Professor at Visual Communication Design Dept. Hongik University
Currently a visual design professor at Hongik University, Sang-Soo Ahn is also a graphic
designer and typographer.
He served as the Representative of Ahn Graphics from 1985 to 1991, was commended
by the Hangul Institution for his contributions to the further development of Hangul,
and was awarded the Korean Newspaper Award by the Korean Newspaper Association
for his research in the toxicity of newspapers. In 1985 he designed and developed many Korean fonts,
like the Ahnsang Suhchae which is one of the most famous Korean fonts today.
Recognized for his efforts and merit, in 2007 he was awarded the 2007 Gutenberg Award by the city of Leipzig, Germany.
He also has solo exhibitions at the Leipzig Museum of Fine Arts and the Paris Galerie Anatome,
and many other exhibitions like the private exhibition at the Klingspor Museum for the art of modern book production,
typography and type in Offenbach, Germany. Sang-Soo Ahn served as the Vice-President of the International
Council of Graphic Design Associations (Icograda), and the Chairman of the Organizing Committee for
the 2002 Typo Festival: the Seoul Typography Biennale.
http://www.ssahn.com/
 
Chul-Bae Lee
Vice-President of LG Electronics, Corporate Design Center
Chul-Bae Lee was part of the Corporate Design Center for almost 20 years,
which played the central role in the success of the bold product designs
that LG Electronics put out to the world stage.
Today he is the LG Electronics Strategy Division Director, and also the Strategic Design
Planning Director, and used to be a part of Life Soft Research (LSR) Institute,
DA Design Institute, and MC Design Institute. Currently he is a member of the research board of the Design Forum
and lead seminars and educational programs related to design management, and is a great influence in raising the value of design.
 
 
Heung-Soo Jeon
Design Manager of Incheon Metropolitan City
Heung-Soo Jeon currently is working as an industrial designer and a design-related administrator.
He developed furniture and products design at both the LG Electronics Design Institute and ENEX.
Co-managing the Feel Design Company, Heung-Soo Jeon undertook Korea Design Agency’s
Small Business Design Project and carried it out successfully.
He also gave seminars at schools like Chosun University, Hansuh University
and Mokwon Univerisity, and from the year 2005 with his long-time experience in design he became a part of
the Incheon Economic Policy Association as the Design Specialist and is concentrating on the growth of the design industry.
 
 
 
 
“iida 2010” Awards
ㆍiida 2010 1st Award: 1 work USD 10,000 / Invitation expense USD 3,000
ㆍiida 2010 2nd Award: 2 works each USD 3,000 / Invitation expense each USD 3,000
ㆍiida 2010 3rd Award: 3 works each USD 2,000 / Invitation expense each USD 3,000
 
Design imagination of green-hearted designers world-wide will be examined by a judging committee comprised of Korean/foreign
specialists of related fields and important figures of design. The evaluation standards are established by the judging committee.
The results of “iida 2010” Awards will be announced in September 2010 through iida.kr, designboom.com, designflux.co.kr,
and the award ceremony will be held on the 18th of November 2010 at Songdo Convensia in Incheon Metropolitan City
where the international design festival, Incheon International Design Fair will be held.
The 6 main award-winners will be invited to the award ceremony and given the expense for this invitation
that amounts to USD 3,000 per winner. If the winner is of a Korean nationality, he/she will be provided with the opportunity
to go abroad for a program, of which the cost amounts to be similar as the invitation expense.
 
 
iida 2010 Netizen's Choice Award: 3 works each USD 500
 

Making design a daily routine is the philosophical ideas of “iida 2010”.
Nowadays, design should be shared and enjoyed by all, in a routine context, not only by specialists of the design field.
“iida 2010” gives netizens of Korea and abroad the opportunity to judge the works.
[iida 2010 Netizen's Choice Award] will be selected during October 1st through 30th, 2010 for 30 days, by participation in
the netizen-jury through iida.kr, designboom.com, designflux.co.kr The winner will be announced on the 31 October 2010.

 
 
iida 2010 People's Choice Award: 3 works each USD 500
 
“iida 2010” award winning works will be exhibited at the Incheon International Design Fair.
“iida 2010” gives the visitors of Incheon International Design Fair the opportunity to judge the works.
The visitor-jury will take place between November 18th through 21st, 2010 for four days during the exhibition period of
Incheon International Design Fair.
The winner will be announced on the November 22nd, 2010 via the homepages(iida.kr, designboom.com, designflux.co.kr).
 
 
iida 2010 Selection: several
 
ㆍ All the winners will be provided with a certificate of award and a catalogue.
     (For winners residing abroad, the posting fee is charged to the winner.)
ㆍ The “iida 2010” prize and awards will be conferred by the name of the Mayor of Incheon Metropolitan City.
ㆍ The contents and number of “iida 2010” awards are subject to change due to certain circumstances.
ㆍ A winner of foreign nationality abides by its national tax law regarding tax on the prize.
ㆍ A Korean winner is exempted from tax according to Article 18 of the Income Tax Law, Enforcement Ordinance.

 

 
 
 
 
 
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